GIZ-Potsdam
Feasibility study for a digital start-up and innovation center in the Medienstadt Babelsberg
Medienstadt Babelsberg is one of the world's leading IT, media and film locations and has become a driver for digital-based film and media production in recent years.
In the future, the location is to be strengthened in its innovation and start-up potential and thus become even more attractive for impulse and idea providers: To this end, Zentrum für Film- und Fernsehproduzenten GmbH is planning a digital start-up and innovation center (GIZ), which can make an important contribution to strengthening the value chains and networking within Babelsberg Media City and beyond.
The new GIZ is intended to offer additional space for the transitional phase between training, qualification acquisition and founding activities of start-ups and entrepreneurs at the Potsdam location. Special attention is paid to small-scale, flexible and risk-oriented innovation processes between creative industries, digitalization, media and film production.
Our comprehensive analysis of Potsdam's start-up scene provides information about the potential user groups as well as their expectations and needs. The analysis formed the foundation for a utilization and space concept that is independent of location, and which identified the desired space requirements and creative industry dynamics for the project.
A site screening of the entire Media City made it possible to identify synergies and potential spaces and to evaluate them with regard to the previously established expectations: from this, a site selection could be made that forms the basis of the conceptual planning.
Taking into account the initial situation in terms of planning law and the spatial concept developed, volume studies, exemplary floor plans and schematic sections were drawn up at the selected site to review the structural feasibility and economic viability.
Location
Potsdam, Medienstadt Babelsberg
Realization period
2020
Client
Zentrum für Film- und Fernsehproduzenten GmbH
Team
Studio Malta with
PfAU, Prof, Vesta Nele Zareh
Belius GmbH, Andreas Foidl
Multiplicities Berlin, Dr. Bastian Lange