Neuland - Festival for City • Space • Art
Spatial interventions in the opening of an industrial brownfield site
The abandoned industrial site Franck-Areal, former production facility of the substitute coffee ›Caro‹, is amongst the very few currently unused inner-city plots in Ludwigsburg, right on the border of the main station. For decades, this space was closed to the public, thus terra incognita for most Ludwigsburg citizens. The NEULAND festival organized by the city of Ludwigsburg and the Wüstenrot Foundation opened the site to everyone for the first time.
Based on the question of the future significance of the site as an urban place, our spatial installations and discursive methods dealt with the potentials and development possibilities of the site and its spaces. Together with experts, the potentials and opportunities of the site were discussed, the boundaries of the industrial complex were explored in installations and interactive stations. Based on this, scenarios for the future development of this urban space were envisioned.
Throughout the weekend, events, workshops, exhibitions, talks, guided tours and much more took place. The aim was to make visitors aware of the site, enable them to discover its spaces and history, and to reflect on the possibilities it presents.
A white spot in the city?! - Discussion
Our guests Andrea Schwarz (Mayor for Urban Development, Building Construction and Real Estate), Prof. Ludger Engels (Professor/Head of Program Direction at ADK BW), Grazyna Adamczyk-Arns (Project Manager IBA’27) and moderator Christian Holl (frei04publizistik) discussed the crucial questions with the audience: What makes the area special? What potentials and opportunities does it have? Which new impulses can it provide for the city and its citizens?
Along with us, the Academy of Performing Arts Baden-Wuerttemberg, the Film Academy Baden-Wuerttemberg, the Labyrinth art school and the Ludwigsburg Museum were on the festival site with different formats and enriched the festival with artistic interventions.
Ludwigsburg, Franck areal
January - September 2021
Festival: 24th - 26th September 2021
City of Ludwigsburg - Department of Art and Culture
Illustration and animation
Studio Malta (Cristina Estanislao)
Moderation: Christian Holl (frei04 publizistik)
Panel guests: Andrea Schwarz (Mayor for Urban Development, Building Construction and Real Estate), Prof. Ludger Engels (Professor/course manager Direction at ADK BW), Grazyna Adamczyk-Arns (IBA’27)